Established in 2020, in the midst of the pandemic, Tout Lissie successfully launched the Magic Premium hair straightening line, designed by CEO Vanessa Barreto, renowned hairdresser and specialist in the field. The success was overwhelming, with all units sold in a single day and personal deliveries made in Teresina, Vanessa's hometown. Currently, the brand is present in more than 45 countries, consolidating itself as a reference in the hair cosmetics sector.